One of the main things we do here at Launch the Book is build attractive, functional websites for authors to use as part of their promotional arsenal. While we can build your author site to be attractive and visually enticing to your readers, engaging your audience is your department – providing interesting, entertaining things to read, enthusiastically promoting your book or books, etc.
But to do that, you first have to have readers, yes?
Where do those readers come from? How do you ‘drive traffic’ (to use modern marketing parlance) to your site?
Chris Robley lists “21 Ways A Reader Might Find Your Author Website“. In case you don’t want to click through, here they are in a nutshell:
1. Search on Google, Bing, etc.
2. You announce your website’s URL at readings, signings, panel discussions, etc.
3. Real-world conversations.
4. Business cards.
5. Your URL is included on your printed book (jacket or interior).
6. Your URL is listed on posters and other printed material announcing a reading or other event.
7. Your website content gets shared on Twitter, Facebook, other blogs, etc.
8. You link to your website from your social media profiles (Facebook, Twitter, Google+, Pinterest, LinkedIn, MySpace, etc.)
9. The signature of your email has a link to your website.
10. The footer of your email newsletter (and lots of the content within the email) leads to your website.
11. Link exchanges, blogs swaps, oh my!.
12. Your URL is displayed on all your promo materials: press release, one-sheet, and press kit.
13. Your website URL is written right at the top of your YouTube video descriptions.
14. Annotations in your YouTube videos mention your website.
15. The YouTube video itself displays your URL.
16. Your URL is mentioned in TV or radio advertising.
17. You or the show’s host mention your website in a radio or podcast interview.
18. Your website gets mentioned by a book reviewer/literary critic..
19. Your URL is listed on the website or catalog for a publisher, writers group, professional association, or author collective.
20. Paid online advertising (Google ads, Facebook ads, etc.) links back to your website.
21. Sky writing, Telepathy, Hypnotism, Prophecy — because you’ve got to cover every angle, right?
Not so sure about #21, but the rest are all solid suggestions.
And you thought that writing your book was the hard part, didn’t you?