If you’re an author, you already know that you need to engage with your readers on social media. Facebook, Google+, GoodReads, Twitter, Instagram, Pinterest, LinkedIn, YouTube and blogging are all channels that can be used to grow your audience, stay top-of-mind, and spread the word about your books.
But if you’re working social media and haven’t experienced a “magic bullet” to increased sales, there’s another benefit to your social activities: SEO (search engine optimization). How your website performs in search is important for authors for several reasons, including:
- Being “found” when people are looking for books on a particular topic — this is an area of huge opportunity most especially when your the topic keywords are specific and there isn’t already a mountain of competition for those keywords
- You want your website to be at the right place at the right time (top in search) when people are ready to buy, and are looking for you (your name) or your books (titles)
This infographic from QuickSprout demonstrates how search engines use social signals to determine how “important” a website is (the more important, the higher the rank). If you’re not already on Google+, and SEO is one of your goals for social media engagement, it might be worth shifting some of your social media energy that way.
It’s important to know whether your efforts are working, because really, you want to work smart, not spend all day on social media (right?) — so pay attention to your data. Regularly monitor your performance on the web (website stats, social media influence, search engine performance) and adjust your activities accordingly. You can use free tools such as Google Analytics or WordPress’s JetPack, Klout, and BrandYourself to discover all sorts of useful information to help you along the way.