When new author Kat Michels came to us to create a custom blog design for her, like all clients, I had some questions. A publishing consultant had recommended she start a blog as she finishes her first novel. Sage advice. Blogging can help a new author build an audience, and it goes without saying that “bringing your own audience” is looked upon favorably by agents and publishers. But I had to ask, “Are you sure?”
I don’t think blogging is a universal solution for every author, and I never want to build something that won’t work for a potential client. Designing the blog is the easy part… once it launches, that’s just the beginning: “If you build it, they will come” does not apply.
Blogging is a huge commitment. It’s a lot of work, and there’s a hell of a lot of competition. And because I like to get cheesy, I often tell clients that blogging is like a cocktail party — people will know if you’re not having any fun, and you’re not going to make any new friends if you’re not a good conversationalist and are uncomfortable mingling and working the room. You gotta really bring it — write well and write often, go out and find your readers and keep them coming back for more, measure your results and have an enormous amount of patience and diligence. Read more