Here at LaunchTheBook, we talk frequently about social media and SEO. But how do you know whether your efforts are bearing fruit? The answer is simple – Google Analytics.
If you don’t have Google Analytics (GA, hereafter, it’s easier to type), or some sort of traffic analysis system, set up on your site there really isn’t any way of telling whether what you do in other areas is doing any good — or harm — to your efforts to get noticed.
Fortunately, setting up GA is ridiculously easy. Go to http://google.com, sign into your Google account, then go to http://google.com/analytics. You’ll see a link to add a site (they might call it a “property”). Click it and follow the instructions. You’ll need to verify the ownership of the site which is usually pretty easy. In some cases, you may require the assistance of your site’s developer, but probably not.
After your site is set up, go to your site’s Dashboard, then to Plugins > Add New. Search for “Google Analytics by Yoast” in the search bar. Install and activate the plugin. After you activate, you will see a link at the top of the page to set up the plugin. Click it.
On the Settings page for the plugin, you’ll see a button for authenticating your GA account. Click it. In the window that opens, authorize your site to communicate with GA.
That’s really all there is to it. You’ll have an Analytics Dashboard link at the top of the left menu that shows the two most important visitor graphs. You always have the option of visiting the GA site directly for more in-depth analysis of your site’s traffic.
If you find that this is beyond your expertise, don’t hesitate to contact us for help. We’ll help you get set up, at a minimal cost.