Each Friday I will share five of my favorite bookmarks for authors using the web to market their books and build their platform. Enjoy! ~Taughnee
64 Google+ Content Strategies
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
Read full article on Copyblogger.com: 64 Google+ Content Strategies [Infographic]
4 Easy Ways to Optimize Your Amazon Listings
Amazon’s business model is to encourage readers to purchase lots of books, knowing that the books will be sold at a discount price. To that end, Amazon provides several tools to encourage book sales. The great thing is thatall these tools are free for authors.
Amazon leaders realize that by providing free tools to authors, they will sell more books so everyone wins. The only wrinkle is that finding these tools on Amazon.com is a little tricky. After you finish this article, you’ll know exactly where to find them and use them to optimize your Amazon listings.
Read the rest of this article on The Future of Ink: 4 Easy Ways to Optimize Your Amazon Listings
Guy Kawasaki’s 10 Social Media Tips for Authors
Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own.
Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success.
There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind.
Read the rest of this article on Media Shift: Guy Kawasaki’s 10 Social Media Tips for Authors
The 6,528 Word Guide to Choosing Your Main Social Media Battleground
The uncompromising base for all your online activities
Let’s get something straight right from the beginning: the focus of all your online activities should be your blog or website.
People like Brian Clark have been saying it for years.
You see the whole point of a social networking site (for a business) is to increase traffic, engagement and sales for that business.
We’re not posting every 30 seconds to Twitter because we want more followers, unless those followers do something for your blog. We’re not uploading images to Pinterest because we really want Pinterest to succeed – they’re doing okay.
The whole point is to grow your asset.
But even that get’s confusing!
Well, a lot of bloggers seem to focus on growing an email list or getting more comments or getting more traffic. But those things are also completely useless unless they are making money.
Of course this stuff only applies to people who are using their blog as a means to make some sort of income. Not everyone is. But if you are, you need to remember that the whole blogging and social media thing is a means to an end.
So which social networking site should I use? Should you be everywhere?
Now that I’ve got the “focus on your blog!” rant out of my system we can go on and talk about how to determine which social networking site is best suited to your particular needs and aspirations.
Read the full article on Blog Tyrant: The 6,528 Word Guide to Choosing Your Main Social Media Battleground
7 Ways to Build Your Platform Before You Publish
Building your author platform is the first step to find your readers. The goal is to create and launch a platform that quickly communicates your genre and entertainment value if you’re writing fiction, and your expertise and credibility if you’re writing non-fiction, such as a self-help guide.
Here are seven steps to building your own author platform:
Read the full article on Where Writers Win: 7 Ways to Build Your Platform Before You Publish
Happy weekend, everyone!