As we all know by now, GoodReads.com has been acquired by Amazon, and this is pretty big deal for authors for the following reasons:
1. People are relying less on traditional bookstores and more heavily on online social networks and personal recommendations (which can happen online) to make book purchasing decisions.*
2. GoodReads is the largest and most influential social network for readers on the internet, boasting 13 million members at the end of 2012.
Bottom line, GoodReads is where your audience is and where hard-core book influencers socialize online. And while I’m not a big fan of “you need to” advice, if you’re an author as-of-yet unfamiliar with GoodReads, you need to get on over to there and familiarize yourself with their author program.
I’ve recommended my clients include GoodReads in their social networking mix for a long time now, but I’m often asked, “Okay, I have an author profile, what do I do now?” So, I’ve made a little video to answer that question and I hope you find it helpful. Please let me know in comments if there are any specific questions about GoodReads.com I can answer for you.
If you don’t have the time to watch the video, I’ll sum it up by saying: first, do take some time to review the author program resources that GoodReads provides (they are the best I’ve found — really easy to follow, helpful, and comprehensive) and then, begin using the site first as a reader before you attempt to promote yourself there as an author. This will go a long way in understanding the culture of the GoodReads.com community and help you determine the best strategy for using it to promote your own works.
In future posts we’ll be delving in more heavily into strategy and creative ways authors are making the most of their marketing efforts on GoodReads, so sign up for email updates or follow us on Facebook for the latest!
*(Source: Codex via The Atlantic)