This week’s biggest buzz is about the roll out of Google’s latest algorithm change, affectionately known as ‘Mobilegeddon’. The Big G is re-prioritizing its mobile search results to favor sites that are mobile-friendly.
Back in February, Google announced that they would begin implementing a mobile-focused update. Google is all about (or so they say) user experience. The percentage of traffic originating from mobile devices has increased dramatically over the last couple of years. The Big G wants to try to ensure that when someone searches for something on a smartphone the results it delivers are going to be friendly to view.
What this means for you as an author
It is very likely that a huge chunk of visitors to your web site are coming from mobile phones and tablets. If your site is not mobile-friendly, you could experience a huge drop in traffic to your site. Worse still, other sites that are mobile-friendly could begin to outrank yours for important searches.
How do I know if my site is mobile-friendly?
The first thing to do is to use Google’s Mobile-Friendly Test page. If you see something like this:
you’re in pretty good shape. If your site isn’t full-blown mobile responsive, there may be some ways that you can improve your visitor’s experience (we can evaluate that for you) but overall you should be ok.
If, on the other hand, you see something like this:
it may be time to be a little concerned.
What to do if your site isn’t mobile friendly
If your site didn’t pass the friend test, the results will show you what Google thinks is wrong with the page, and some buttons over on the right that lead to some suggestions on how to resolve the problems.
If your site is built on WordPress and you don’t have the technical know-how to make changes to the theme yourself, your solution may be as drastic as completely replacing your theme with a new mobile-friendly (‘responsive’ is the description you’ll see) theme. If you don’t want to go the radical route, you might want to consider hiring a developer to make the changes for you.
The bottom line is that as an author, this latest change will probably affect you. If your site is already good for mobile devices, you could see an improvement in your search rankings. If it isn’t, you could experience a tanking. Which of those sounds better to you?