Happy Friday! I hope your week was wonderful. Mine has been, well … challenging. I flew from Paris to Anchorage earlier in the week — so I’m jet lagged, thought today was Thursday, have been running around like a crazy person trying to catch up with client work, and have been suffering from extreme allergies from all the lovely pollens that greeted me as soon as I got home (aaaah-choo!). But fear not, I would never let you down! As promised, each Friday I will share five of my favorite bookmarks that I think will give you great ideas about marketing your website/books and building your platform. I hope you enjoy and have a great weekend! ~Taughnee
1. 5 Low-Cost Social Media Marketing Strategies for Authors
Traditional publishers pretty much do nil when it comes to marketing a book, unless you’re Stephen King or happen upon a hit about sparkly vampires,” says Erika Napoletano, author of The Power of Unpopular. “We have to turn to resources like social media to get the job done.”
Here are five creative approaches to consider…
Read the full article on Mashable
2. Social Media Engagement for Dummies
My dear friend Aliza Sherman and her partner Danielle Smith have JUST launched their new book Social Media Engagement for Dummies, now available on Amazon. It’s a comprehensive overview that solo entrepreneurs (which includes authors) will find very helpful to better understand how to use social media to connect with their audience. (Spoiler alert: engagement is all about being human.)
Note: The following article is something I’m particularly interested in because Steve and I are planning to use Google Hangouts for Launch The Book. When we host our first hangout, you’ll be the first to know! Are you using Google Hangouts? Please leave a comment, would love to chat with you about your experience.
3. Google Hangouts: Turning Bloggers into Broadcasters
Google’s Hangout feature is unfolding into a product that is changing how people collaborate and learn, providing real users with the tools and information to accomplish real-world tasks, and the ability to display it for all to see via YouTube.
This free broadcast tower is deepening relationships between bloggers, businesses and personal users through face-to-face interaction, setting the social network apart from all others and creating a fresh way to experience the web.
Read the full post at ProBlogger.
4. Book Promotion Strategies That Actually Worked
What’s the best book promotion strategy you’ve ever seen?
Reddit co-founder Alexis Ohanian took to Reddit to seek promotion advice for his new book,Without Their Permission: How the 21st Century Will Be Made, Not Managed.
He asked the network of loyal readers: “What are some of the smartest things you’ve seen people do to promote a book? … I’d like to make the most out of all this time I have to do some awesome stuff for the fine folks who’d pre-order/buy a copy.”
We’ve collected ten reader responses below to help you plan your own book promotion.
Read the full article on Media Bistro
5. How To Attract Readers By Creating A ‘Lighthouse’ Author Brand
Recently I’ve been watching with increasing dismay as one of my author friends rushes around, relentlessly trying to push her books in every single social media channel on earth, while hassling book bloggers, reviewers and online media to the point of exhaustion.
As well as turning herself into a social media train wreck, she also continues to ignore the most powerful selling force that’s staring her in the face.
You see, hidden behind the covers of your books are features unique to you that can create a memorableLighthouse Author Brand, making yours the first books that come to mind when readers decide to look for something to read.
The fact is, an author brand is built by readers, not by you. You cannot push it.
Instead, your brand is built by readers discovering yourauthor identity while reading. If your books have appeal, they’ll remember you forever, tell all their friends, and increasingly want more of you.
So I’m going to highlight seven tactics based on your writing to help establish a Lighthouse Brand in readers’ minds and grow your long-term readership.
Read the full article on Bestseller Labs.
Have a great weekend everyone, see you next week!