Via The Atlantic
… the way those avid readers find their books is changing. According to Codex’s quarterly survey (in 2012, the company interviewed some 30,000 readers total), far fewer people are finding their reading material at brick and mortar bookstores than two years ago. Instead, they’re relying more on online media (including social networks and author websites) and personal recommendations from people they know (which tend to happen in person, but can also include some social network chatting). What they’re not relying on much more heavily are recommendation engines from online booksellers, like Amazon.
The sorts of lit lovers who like to evangelize their favorite new novel are the same sorts of folks who tend to show up on Goodreads. And so, perhaps unsurprisingly, the site is a great platform for convincing people to buy books. Roughly 29 percent of Goodreads users told Codex they’d learned about the last book they bought either on the site, or at another book-focused social network.*** At traditional social networks, the number is 2.4 percent. When all is said and done, in the world of books, Goodreads is just about as influential as Facebook.
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